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Viega LLC (Viega) has adopted this Internet Minimum Advertised Price Policy (IMAP) applicable to all Viega authorized distributors (Distributors) that advertise and/or sell Viega products via the internet, as it relates to the advertising of Viega products over the internet. This Policy is effective April 1, 2017 and replaces and supersedes any prior IMAPs for Viega products.
In everything we do at Viega, we are connected in quality. It is important for Viega to support its customers and ensure that its quality products and the supporting promotion, advertising and level of customer service associated with those products are not compromised by nonconforming advertising practices. Certain advertising methods contradict Viega’s strategic product planand may undermine its commitment to quality. To protect its brand and commitment to quality, Viega has adopted this IMAP.
This IMAP has been unilaterally adopted by Viega and each Distributor is free to independently determine whether or not to follow this Policy and what price it will ultimately charge for or promote Viega products.
No Viega employee or representative is authorized to modify or change this Policy with any Distributor. Viega employees have been instructed to not discuss this Policy and we ask that Distributors not discuss this Policy with their sales teams. Viega shall be responsible for implementing, interpreting and enforcing this Policy pursuant to its sole discretion. Viega will not accept any assistance from, or agreement with, Distributors about this Policy or its implementation, interpretation or enforcement.
Distributors are asked to ensure that all appropriate persons within their organization are notified of this Policy and have received a copy of the Policy. A copy of the latest IMAP for Viega can be found online at www.viega.us. Viega reserves the right to unilaterally amend or discontinue this Policy at any time.
This policy is separate from all other policies of Viega.
All inquiries regarding this Policy should be directed to ViegaIMAPAdmin@viega.us.
First violation – If Viega determines a Distributor has violated this Policy, Viega will notify the Distributor in writing of the violation.
Second violation – If Viega determines that a Distributor has violated this Policy a second time within a six month period, Viega will notify the Distributor in writing of the second violation and stop selling the Distributor the product(s) involved in the violations for a period of 45 days.
Third warning – If Viega determines that a Distributor has violated this Policy a third time within 12 months of the first violation, Viega will stop selling the Distributor any Viega products for a period of 45 days and Viega may elect to terminate the relationship of the parties.
Viega LLC (Viega) products are designed and manufactured as premium quality products to be installed by licensed plumbing and mechanical professionals with proper product and installation training. Viega products are not designed nor intended to be sold to or installed by untrained non-professionals. Accordingly, Viega LLC does not offer its products for sale to the general public but only to wholesale distributors. Viega products have long been identified as high-quality products associated with licensed, professional contractors. This association benefits the wholesale distributors, the licensed professional plumbing and mechanical contractors that install the products, and ultimately the consumer by ensuring that licensed and trained professionals install the Viega products in their homes and businesses.
Consistent with its sales and distribution philosophy, Viega LLC requires of its wholesale customers that any program that could result in the sale of Viega products through online channels be accompanied by the most current product documentation and installation instructions as well as a disclaimer containing the following language:
Viega products are designed to be installed by licensed and trained plumbing and mechanical professionals who are familiar with its products’ proper use and installation. Installation by non-professionals may void Viega LLC’s warranty.